Outsourcing digital marketing is a growing trend. Today, most businesses understand the value of doing digital marketing well, but many don’t have the time or expertise to make it happen. That’s where outsourcing digital marketing comes in – outsource your digital marketing to professionals and you can get your business found on search engines like Google and Bing while building an audience on social media platforms like Facebook and Twitter to reach more customers in a more cost-effective way. Here are just some of the benefits of outsourcing your digital marketing to a company that specializes in this field!
Benefits for Small Businesses
The big thing you get when you outsource is expertise. For a fraction of what it would cost for an in-house team, an outsourced marketing agency gives you access to specialists who can build and maintain your website, carry out SEO (search engine optimization) work, create content and social media posts on Facebook, Twitter, Google+, etc., engage with customers via forums and message boards, manage your online reputation (or Google My Business), provide regular reports and analytics that allow you to track progress and make changes along the way. And that’s just for starters; many agencies will also help with eCommerce transactions, payment gateways, email newsletters … essentially anything involving some form of digital content.
You’re not limited to working in one or two areas: if your current marketing strategy doesn’t seem effective, see if an agency can give you advice on how you could improve things. An outside perspective really helps sometimes! After all, why do everything yourself if someone else can do it cheaper and better?
Agencies should be able to take over most of your social media management tasks—but don’t worry about handing over control completely! Be sure there’s a clear handover plan (ideally documented somewhere), so everyone knows exactly where responsibilities lie at any given time. It may sound obvious but always remember that good communication is crucial—don’t try doing deals from thousands of miles away!
Benefits of Outsourcing Digital Marketing for Large Companies
When you have an entire in-house marketing team, it might be hard to know exactly what each person is contributing. Digital agencies can ensure that each aspect of SEO, social media and paid advertising aligns with your overall business goals. Plus, they have well-developed processes for tracking key metrics like conversion rates and ROI. If you’re ready to grow rapidly, outsource some (or all) of your digital responsibilities so that you can invest resources in strategic areas that drive growth. And as long as you stay on top of things, keep watch over new developments in SEO best practices—you might even learn how to do SEO yourself!
You may also want to include info about: content marketing, PPC ads/management, building links/press releases/guest blogging etc. etc.
Outsourcing digital marketing – SEO
A robust content strategy is one of the best ways for companies to build organic search traffic, but there’s only so much time in a day—and you probably don’t have an SEO expert on staff. It makes sense, then, that some businesses decide to outsource their SEO efforts. Do-it-yourself SEO is complicated and it’s easy to make costly mistakes without even realizing it. Whether you’re seeking assistance from an agency or freelancer, there are tons of great reasons why outsourcing can be a strategic move for your business. Here are three: 1) Time constraints: Running a business requires more than just pouring blood, sweat and tears into it; businesses must also manage finances and human resources—among other things. But when every minute counts, tasks like blogging and building links take a backseat to revenue-generating projects. Outsource SEO work and get back to what matters most by removing these distractions from your plate. 2) On-the-job training: You might not always have the luxury of working with someone who has experience doing what you need done.
Outsource Social Media
If you’re strapped for time or have no idea how to handle social media, outsource it. Having someone responsible for managing and posting on social networks can be invaluable because they can respond to inquiries and concerns in real time, instead of you having to take time away from other priorities.
This is a popular option for small businesses with limited resources. Many business owners choose agences like Outside The Square as their outsourced marketing partner. Outsourcing social may improve customer satisfaction; according to research, only 28% of customers trust brands who don’t reply on social media within 24 hours. The most common types of companies that use a third party for their marketing include hotels/resorts (68%), retail stores (67%), travel agencies/bureaus (64%) and restaurants/bars (63%). Another advantage: Using an agency may free up staff members whose tasks could be more effectively completed by others—giving them more time to perform core functions such as sales and customer service.
Whatever you choose, outsourcing digital marketing can give you better Return on Investment and free up your in-house team to work on the starteuic picture while you let use get on with the day-to-day. To find out more, look at our digital marketing packages.