Only words?
The words you use and the way you use them say a lot about your organisation.
Copy tone
The style of copy you choose to use can project the style of your business. We are equally skilled in writing formally, through relaxed to casually.
Copy consistency
‘The Brand Police’ will often focus in on graphic consistency and ignore some of the dross that often passes as copy however, consistency in copy is just as important as the pretty pictures.
Words and pictures
Brand is about creating an image that represents your products and services – making the copy style match the values and aspirations of your product is just as important, if not more so than choosing the right Pantone colour for your logo. What’s more, the words and pictures should work together to create a unified brand identity.
Writing for journalists
A sales piece should, by its very nature, be bursting with benefits – send out a benefit laden press release and it will end up in the bin!
Writing for Robots
Search engines have an algorithm that reads you text looking for copy-triggers – it’s not rocket science but needs a bit of know-how and a lot of experience.
