Many fuss and fret about the pictures but forget about the words

It's not what you say but the way that you say it? Clear, concise copy can be the key to clarity in customer communications.

Only words?
The words you use and the way you use them say a lot about your organisation.

Copy tone
The style of copy you choose to use can project the style of your business. We are equally skilled in writing formally, through relaxed to casually.

Copy consistency
‘The Brand Police’ will often focus in on graphic consistency and ignore some of the dross that often passes as copy however, consistency in copy is just as important as the pretty pictures.

Words and pictures
Brand is about creating an image that represents your products and services – making the copy style match the values and aspirations of your product is just as important, if not more so than choosing the right Pantone colour for your logo. What’s more, the words and pictures should work together to create a unified brand identity.

Writing for journalists
A sales piece should, by its very nature, be bursting with benefits – send out a benefit laden press release and it will end up in the bin!

Writing for Robots
Search engines have an algorithm that reads you text looking for copy-triggers – it’s not rocket science but needs a bit of know-how and a lot of experience.

  • Step 1: Identify opportunities

    We work with you to understand your business objectives and the competitive environment taking account of the current challenges and opportunities they present and how they impact on your overall strategy.

  • Step 2: Develop the plan

    We develop a marketing plan that supports the business objectives short-term, mid-term and the longer view. Early engagement of stakeholders within the process creates buy-in improves adoption.

  • Step 3: Implement and execute

    Once we have costed and agreed the plan, we can work with you to provide agency services, work with your in-house team or instruct and work alongside existing agencies to deliver services.