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Archive for category: Thought Piece

Compliant email marketing – UK GDPR and PECR email marketing guidelines for business to business communications

compliant email marketing

Compliant email marketing; as an email marketer, you’re already aware of the importance of crafting the perfect subject line and choosing an enticing ...

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Content Marketing – creating credibility and trust

Content Marketing

Content Marketing is about providing relevant, valuable, timely information to your customers and prospective customers. Are you delivering valuable c...

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Brand personality – How to make your brand stand out in the digital world

Brand personality helping you shine in a crowded digital world

Brand personality, what is it? Everyone is promoting their business online but what are you doing to set your brand apart? Most of the world is online...

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The web’s autonomic system

IoT

Though piece published by David Watson on LinkedIn – November 2017 IoT or the Internet of Things is yet another buzzword kicking around the IT i...

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