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Archive for category: Thought Piece


It’s about leads and sales not just likes and follows – Manage Marketing RoI

Measuring the return on investment (ROI) of your digital marketing campaigns is essential to determine their effectiveness and make data-driven decisi...

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digital trends

The Future of Digital Marketing: Trends to Watch in 2023

The world of digital marketing is constantly changing and evolving, and staying up to date with the latest trends is essential to stay ahead of the co...

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Focused Relevant Marketing

How to Thrive in difficult trading conditions with focused, relevant marketing

Focused relevant marketing – as business conditions become increasingly difficult and competitive, organisations must be strategic in their approach t...

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Brand personality

Would your Brand pass a personality test?

How understanding your brand personality can help you engage with more customers more profitably Your brand personality might be one of the most under...

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Outsourcing Digital Marketing

What are the advantages of outsourcing your digital marketing to an agency?

Outsourcing digital marketing is a growing trend. Today, most businesses understand the value of doing digital marketing well, but many don’t have the...

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Compliant Email Marketing GDPR PREC

Compliant email marketing – UK GDPR and PECR email marketing guidelines for business to business communications

Compliant email marketing; as an email marketer, you’re already aware of the importance of crafting the perfect subject line and choosing an enticing ...

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Content Marketing

Content Marketing – creating credibility and trust

Content Marketing is about providing relevant, valuable, timely information to your customers and prospective customers. Are you delivering valuable c...

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Brand personality helping you shine in a crowded digital world

Brand personality – How to make your brand stand out in the digital world

Brand personality, what is it? Everyone is promoting their business online but what are you doing to set your brand apart? Most of the world is online...

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The web’s autonomic system

Though piece published by David Watson on LinkedIn – November 2017 IoT or the Internet of Things is yet another buzzword kicking around the IT i...

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