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Archive for category: Thought Piece

Brand personality

Would your Brand pass a personality test?

How understanding your brand personality can help you engage with more customers more profitably Your brand personality might be one of the most under...

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Outsourcing Digital Marketing

What are the advantages of outsourcing your digital marketing to an agency?

Outsourcing digital marketing is a growing trend. Today, most businesses understand the value of doing digital marketing well, but many don’t have the...

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Compliant Email Marketing GDPR PREC

Compliant email marketing – UK GDPR and PECR email marketing guidelines for business to business communications

Compliant email marketing; as an email marketer, you’re already aware of the importance of crafting the perfect subject line and choosing an enticing ...

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Content Marketing

Content Marketing – creating credibility and trust

Content Marketing is about providing relevant, valuable, timely information to your customers and prospective customers. Are you delivering valuable c...

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Brand personality helping you shine in a crowded digital world

Brand personality – How to make your brand stand out in the digital world

Brand personality, what is it? Everyone is promoting their business online but what are you doing to set your brand apart? Most of the world is online...

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IoT

The web’s autonomic system

Though piece published by David Watson on LinkedIn – November 2017 IoT or the Internet of Things is yet another buzzword kicking around the IT i...

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