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Compliant email marketing – UK GDPR and PECR email marketing guidelines for business to business communications

compliant email marketing

Compliant email marketing; as an email marketer, you’re already aware of the importance of crafting the perfect subject line and choosing an enticing ...

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SEO, a fundamental part of your marketing DNA

SEO is part of your marketing DNA

SEO, what is all this fuss about? Is it the latest marketing obsession and is it that important for my small business? These are some of the questions...

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Content Marketing – creating credibility and trust

Content Marketing

Content Marketing is about providing relevant, valuable, timely information to your customers and prospective customers. Are you delivering valuable c...

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How to get your website ready for SEO

Get reday for SEO by ensuring your web site is mobile-friendly

Is your website ready for SEO? Using SEO (Search Engine Optimisation) techniques to improve your website’s performance in search engine results pages ...

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Debranding the brands – getting fit for the digital world

Debranding the world's brands

Debranding, to debrand or not to debrand? That is the dilemma for Marketers right now. Over the years, you might have noticed companies from all indus...

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SEO for Business Owners, generating more enquiries

SEO for business

Using SEO (Search Engine Optimization) to target and rank high in search engines such as Google, Bing, and Yahoo for relevant keywords is one of the m...

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Brand personality – How to make your brand stand out in the digital world

Brand personality helping you shine in a crowded digital world

Brand personality, what is it? Everyone is promoting their business online but what are you doing to set your brand apart? Most of the world is online...

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Brand health check, when did you last check yours?

Brands on display at Piccadilly circus

Why you should undertake a regular brand health check Why should you run a brand health check? What is your brand? Is it what you want it to be? Or is...

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Social media and your brand

Social Media engagement on a mobile phone

5 Ways to Strengthen Your Brand on Social Media How many times a day do you check your social media accounts? We’re guessing you’re like m...

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Colour – blue is blue is blue right?

Colored pencils macro, can be used as a background

Colour is very complicated – people write PhDs on the subject! Colour – Pantone Matching System Pantone colours were introduced when printing was main...

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