Working with you to create an agile, flexible plan that contributes to your business objectives

Setting the marketing strategy, how you operate in the competitive environment...

…agreeing marketing objectives, feeding up into corporate objectives and down into sales objectives – you know, the whole planning thing.

All of this would usually be the domain of your marketing director – that’s fine for large organisations with big budgets. But what about new start-up and smaller organisations that can’t afford to invest in a full-time high-level marketing resource?

Outside The Square can help by providing such a resource on an ‘as and when required’ basis  – an experienced marketing professional to act as your marketing director. Your organisation benefits from experience gained and lessons learned through many years of working with other organisations combined with a fresh outside perspective and no internal political agenda.

Usually, an arrangement is made for a pre-determined number of days per month with access at other times.

  • Step 1: Identify opportunities

    We work with you to understand your business objectives and the competitive environment taking account of the current challenges and opportunities they present and how they impact on your overall strategy to identify opportunities.

  • Step 2: Develop the plan

    We develop a comprehensive plan bases on our analysis that feeds into your the business objectives short-term, mid-term and the longer view. Early engagement with stakeholders within the process creates buy-in improves adoption.

  • Step 3: Implement and execute

    Once we have costed and agreed the plan, we can work with you to provide agency services, work with your in-house team or instruct and work alongside existing agencies to deliver services. Post-campaign analysis feeds back into planning.