Branding started off with the practice of cattle farmers burning their mark, or brand, onto the hide of their animals so they could be identified. The word was adopted by the early marketeers when they started to use indefinable names or labels for their products and so branding was born.
Things have changed significantly from the early days of simple labelling with a whole industry having been built up around brand creation, brand promotion and brand management. Outside The Square will work with you to either create a brand from scratch or to rebrand an existing organisation.
Branding is not about taste or pretty logos, it is about following a process, the end product of which is the words and pictures that make up the brand – logo, style guide, copy platform, straplines and so on. If you want us to pitch for your branding exercise, we could show you a bunch of pretty logos but what would be the point. Instead, we will sit down with you and explain the process and once you’ve got it, you’ll know what to do next.
