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Archive for author: Doc Watson

Brand personality

Would your Brand pass a personality test?

How understanding your brand personality can help you engage with more customers more profitably Your brand personality might be one of the most under...

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Outsourcing Digital Marketing

What are the advantages of outsourcing your digital marketing to an agency?

Outsourcing digital marketing is a growing trend. Today, most businesses understand the value of doing digital marketing well, but many don’t have the...

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digital marketing

Digital Marketing and how to generate sales opportunities online

Digital marketing is powerful but if you want to generate sales opportunities online, it’s important to have a strategy in place. There are a number o...

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Free Marketing Portal – new for ’22 – tools to generate enquiries and leads

Through our free marketing portal, Outside The Square has introduced a series of digital marketing services to help you generate enquiries and leads b...

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Compliant Email Marketing GDPR PREC

Compliant email marketing – UK GDPR and PECR email marketing guidelines for business to business communications

Compliant email marketing; as an email marketer, you’re already aware of the importance of crafting the perfect subject line and choosing an enticing ...

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SEO is part of your marketing DNA

SEO, a fundamental part of your marketing DNA

SEO, what is all this fuss about? Is it the latest marketing obsession and is it that important for my small business? These are some of the questions...

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Content Marketing

Content Marketing – creating credibility and trust

Content Marketing is about providing relevant, valuable, timely information to your customers and prospective customers. Are you delivering valuable c...

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Get ready for SEO by ensuring your web site is mobile-friendly

How to get your website ready for SEO

Is your website ready for SEO? Using SEO (Search Engine Optimisation) techniques to improve your website’s performance in search engine results pages ...

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Debranding the world's brands

Debranding the brands – getting fit for the digital world

Debranding, to debrand or not to debrand? That is the dilemma for Marketers right now. Over the years, you might have noticed companies from all indus...

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SEO for business

SEO for Business Owners, generating more enquiries

Using SEO (Search Engine Optimization) to target and rank high in search engines such as Google, Bing, and Yahoo for relevant keywords is one of the m...

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