strategy

Setting marketing strategy, how you operate in the competitive environment, agreeing marketing objectives, feeding up into corporate objectives and down into sales objectives - you know, the whole planning thing.

All of this would usually be the domain of your marketing director - that's fine for large organisations with big budgets. But what about new start-up and smaller organisations that can't afford to invest in a full time high-level marketing resource?

Outside The Square can help by providing such a resource on an 'as and when required' basis - an experienced marketing professional to act as your marketing director. Your organisation benefits from experience gained and lessons learned through many years of working other organisations combined with a fresh outside perspective and no internal political agenda.

Usually, an arrangement is made for a pre-determined number of days per month with access at other times.