Outside The Square has been creating radio ads for over 10 years. Radio is an effective way to reach a wide audience quickly and cost-effectively. As with any other type of advertising the approach varies depending on your business objectives; brand awareness, offer driven, direct response etc. We are able to manage the entire process from undertaking media research and planning, through to concept, scripting and production and post-campaign analysis to understand the effectiveness of your radio campaign.
Radio works well and especially in conjunction with online and traditional media to create a coordinated cross-media campaign.
Qubic Group plc - myBusinessBubble
Campaign objective - increase sales of business hosted computing and telephony. Ads drive traffic to www.mybusinessbubble.com to register interest and qualify for sign-up incentive.
Creative 1 - be able to work remotely with full access to all information and software
Creative 2 - be able to use a hosted solution to increase capacity and have geographically separate buildings working together
Creative 3 - always have the latest version of business software available