Outside The Square can act as your PR Agency managing your company profile in the media for you integrating PR into your overall marketing strategy to raise awareness of your brand, products and services.
Research, create and maintain standing lists plus tactical campaign specific lists.
Prepare and distribute releases by the publications' preferred method.
Prepare case studies and application stories based on information from your customers and sales channels. Seek and gain approval prior to release.
Forward feature planning
Maintain a list of planned forward features to ensure inclusion of reviews.
Reacting to journalists
Provide press office facilities acting as first point of contact.
Setting the agenda
Creating and releasing 'White Papers" to create an authoritative position.