Enabling clients to maximise the impact of their advertising campaigns through the use of a range of media.
In order to ensure that campaigns reach their target audiences as effectively as possible, we combine creative thinking with factual analysis to develop appropriate strategies.
Our planners apply knowledge of media and communication platforms to identify the most appropriate vehicle for building awareness of a client's brand or, using direct response media, to generate sales.
Online and offline
Media planners work with radio, the press, television and, increasingly, new media, such as digital media, text messaging and the internet.
We understand traditional media and we understand emerging media. More importantly we understand the differences and similarities, as well as how to measure their performance. This understanding means we can deliver the correct media balance to engage the most appropriate audience for your message.