Design without a brief is just art! We take pride in delivering high quality design to meet the requirements of even the most demanding client - this often involves helping the client develop their brief.
Outside The Square has created many brands for clients from scratch including developing the name and the logotype. In addition, we have taken existing brands and either refreshed them or undertaken a complete rebrand.
The most visible embodiment of the brand is usually the communications pieces used by an organisation: this will include presentations, brochures and data sheets.
When creating a brand, one of the deliverables is a style guide. This lays out clearly how the brand should be used including; the logotype, fonts, imagery and photography as well as copy tone. We are just as capable of working with pre-existing guidelines as we are using brands we have created.
On-screen or off-the-page
Whether it is a web site, a brochure or an advertisement, we are familiar with producing media specific designs.