It's not what you say but the way that you say it? Clear, concise copy can be the key to clarity in customer communications.
The words you use and the way you use them say a lot about your organisation.
The style of copy you choose to use can project the style of your business. We are equally skilled in writing formally, through relaxed to casually.
'The Brand Police' will often focus in on graphic consistency and ignore the copy however, consistency in copy is just as important.
Words and pictures
Brand is about creating an image that represents your products and services - making the copy style match the values and aspirations of your product is just as important, if not more so, than choosing the right Pantone colour for your logo. What's more, the words and pictures should work together to create the unified brand identity.
Writing for journalists
A sales piece should, by its very nature, be bursting with benefits - send a out benefit laden press release and it will end up in the bin!